Bow River Capital, a Denver-based alternative asset manager, has announced that its private credit team has provided funds to support acquisition financing for Shift Paradigm. Shift is backed by Growth Catalyst Partners, a middle-market private equity firm investing in information, marketing and tech-enabled services businesses. Bow River Capital acted as the sole lender under the second lien credit facility.
Shift Paradigm is an Austin-based digital transformation and personalized messaging firm that offers revenue technology, operations and strategy consulting, along with high-impact messaging execution. Shift provides end-to-end digital transformation and marketing technology consulting services that are tailored to simplify the complexities of modern marketing and deliver brand personalization at scale. With more than 200 employees in North America, Shift is aligning sales and marketing in organizations around the world, digitally transforming customer experiences in t