Aspen Heights Partners launches SFR brand

Aspen Heights Partners has launched Bell Yard, a single-family rental (SFR) community brand. The unveiling of the new brand coincides with Aspen’s acquisition of a 36-acre site in the rapidly growing Austin suburb of Hutto, Texas, where it will develop its first Bell Yard community.

For Aspen Heights, which is partly known for the cottage-style housing it pioneered in 2006, the Bell Yard brand launch comes amid heightened demand throughout the United States for high-quality rental options. During the past decade, the company has developed 24 cottage-style rental properties across 13 states totaling 14,844 beds and 4,582 units. With the addition of its Bell Yard brand, Aspen Heights has developed a robust single-family rental pipeline, with more than 1,000 homes under contract in Austin and the surrounding region and an additional 400 homes in North Carolina — totaling $440 million in value.

“The roots of our company were formed by identifying emerging needs withi