Other - NOVEMBER 7, 2019

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Asian HNWI driving the whiskey market

by Andrea Zander

Whiskey is becoming a solid investment. If you don’t believe it, a single bottle was sold for $1.9 million this October. And a new market is growing for the luxury asset. Single-malt whiskey is increasingly seen as an investment of passion by high-net-worth collectors in Asia, particularly in China, according to the latest Knight Frank Investment Index (KFLII). Is the future of whiskey in Asia?

Sales of Scotch whiskey to India, China and Singapore rose by 44 percent, 35 percent and 24 percent, respectively, in the first half of 2018, according to the Scotch Whisky Association, with single malts totaling almost 30 percent of total exports.

“It seems single malts have taken over from wine,” noted Sami Robertson, a Knight Frank global property ambassador

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