Hyatt plans new hotel in San Francisco

Hyatt Hotels Corp. has entered into a franchise agreement with 50 Third Street Owner LP for Park Central San Francisco to join the Hyatt portfolio as an affiliated hotel.

The hotel is managed by Highgate and expected to rebrand to Hyatt Regency San Francisco Downtown SoMa, following significant renovations. The 681-room Park Central San Francisco, located in the heart of San Francisco’s south of market (SoMa) neighborhood, will undergo a multimillion-dollar renovation starting in early 2021, which will include a full redesign of guest rooms; transformation of the meeting and event spaces, ground-floor lobby area and food and beverage experience; and relocation and expansion of the fitness center.

“Hyatt continues to prioritize thoughtful growth in locations that matter most to our guests, World of Hyatt members and customers. We are thrilled to further grow Hyatt’s presence in the great city of San Francisco, which is an important market for Hyatt,” said David