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Rethinking data center design: AI’s acceleration demands new strategies for power, cooling and location
- March 1, 2024: Vol. 17, Number 3

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Rethinking data center design: AI’s acceleration demands new strategies for power, cooling and location

by Sebastian Dooley, Paul Lewis, Casey Miller and Ben Wobschall

For decades, artificial intelligence has been — at least according to popular media — poised to take over the world. And yet, it is only recently that AI has begun to infuse daily life. (It’s still not taking over the world. But it is affecting how data centers are designed and operated.)

As far back as the 1950s, early AI pioneers laid the groundwork for AI as we know it with the development of rudimentary neural networks, inspired by the human brain. In 1997, AI burst into the public eye when IBM’s Deep Blue defeated chess grandmaster Garry Kasparov, showcasing the potential of AI in complex decision making and strategy. In 2011, IBM’s Watson demonstrated the power of AI in understanding and generating natural language when it beat Ken Jennings, reigning Jeopardy champion. This evolution has accelerated in recent years. Today, with generative AI we are witnessing the rise of AI that can not only analyze and process information but also create original con

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