SmartestEnergy, a global energy company helping businesses navigate the energy transition and backed by Marubeni Corporation, has completed the acquisition of a majority shareholding in Factor Energia S.A. (Factorenergia) for €204 million ($240 million), expanding its global footprint in the Iberian region and Latin America. The acquisition sees SmartestEnergy take an 85 percent majority shareholding in Factorenergia, with its founder and CEO, Emilio Rousaud, retaining a 15 percent stake, remaining CEO and joining SmartestEnergy’s group executive committee.
The acquisition brings Factorenergia’s Iberian retail capabilities and innovation together with SmartestEnergy’s international trading strength and large-customer expertise, creating a platform to scale across new segments and territories. The two businesses are united in their customer-first approach and commitment to supporting customers navigating the energy transition. Factorenergia will continue to operate und
