Wildstone boosts digital transformation in Ireland
Transactions - FEBRUARY 21, 2024

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Wildstone boosts digital transformation in Ireland

by Kali Persall

Wildstone, an owner of outdoor media infrastructure across the United Kingdom and Europe, has taken a significant step in the Irish market with the digitization of two key sites in Dublin. Financial terms were not disclosed.

These locations mark Wildstone’s first two digital developments in Ireland. The assets are located on the prominent arterial routes of Donnybrook Road and Killeen Road and are known for their visibility and heavy traffic flow.

These locations are owned freehold by Wildstone and herald the start of a new partnership with prominent Irish out-of-home operator Micromedia, a key player in the digital out-of-home (DOOH) industry.

Micromedia operates 240 digital advertising screens nationwide in diverse high-footfall areas, including main cities, retail, social, gyms and university campuses.

This commercial partnership with Wildstone marks Micromedia’s foray into the roadside digital market.

“We are delighted to kick start our d

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