Institutional Investing in Infrastructure

November 1, 2024: Vol. 17, Number 10

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From the Current Issue

Infrastructure

How to build a brand: There’s more to differentiating than a logo and a name

In my October 2024 editorial, “Are you a leading firm?,” we focused on how to develop investment strategy and philosophy statements to help investors understand what differentiates your approach from those of your competitors. The answer lies in where you focus vis-à-vis your competitors, and equally important, where you don’t focus — and your competitors do.

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