Let’s be honest. Building a sustainable business as a financial adviser isn’t easy. There’s no question you need to be exceptional at what you do. But, are you exceptional inhow you do it? Do you run your business like a true CEO? Are you a respected, inspiring leader to your team? Or, do these aspects of your business suffer because you are stuck in a one-dimensional mindset?
We are at a tipping point in our profession. Advisers who begin to see their practice as a well-rounded business — and effectively run it that way — will gain something I like to call the Sustainable Edge. These advisers will control the competitive landscape in the short term and set the standard for years to come. Look around you, and you will quickly realize the visionaries in our profession, as well as any other industry, are living by these nine nuggets of wisdom:
1. The first secret to success is … there is no secret. Even the brightest minds a