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The EV equation: Despite its potential, barriers to adoption in the EV charging market are preventing investors from capitalizing on an efficient global infrastructure
- September 1, 2024: Vol. 17, Number 8

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The EV equation: Despite its potential, barriers to adoption in the EV charging market are preventing investors from capitalizing on an efficient global infrastructure

by Chris Anderson

As the world pivots toward sustainable practices, the electric vehicle (EV) charging market is emerging as a crucial component of the clean energy landscape. With an unprecedented surge in EV adoption, the demand for robust and accessible charging infrastructure is skyrocketing all over the world. A recent report by PwC suggests the number of EV charge points in the United States alone will need to increase from approximately 4 million today to an estimated 35 million by 2030, creating vast investment opportunities across the sector.

Despite this momentum, the industry still grapples with significant challenges, including high up-front costs for charging systems, inadequate infrastructure, regulatory complexities, and a substantial gap between the number of EVs on the road and the available charging stations.

“The provision of EV charging infrastructure is a critical component of the efforts to decarbonize the transport industry,” says Michael Allen, partner and he

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