- European Quarterly: Spring 2013 Vol. 23, No. 2

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Spring 2013: Investors are putting Germany at the top of their lists in Europe after a fairly lethargic 2000s.

by Richard Plummer and Jose Pellicer

After a decade of being “the sick man of Europe,” Germany has re-emerged as an attractive destination for investor capital. The German consumer — after a fairly lethargic 2000s — is slowly reviving, unemployment has hit its lowest level since reunification, consumer debt is among the lowest in the developed world, and house prices are beginning to rise. It is thus not a surprise that surveys put Germany at the top of most international retailers’ target markets for expansion in Europe.

The German property investment market is buoyant. Investor surveys also put Germany at the top of their list in Europe, particularly insofar as the retail sector is concerned.

Yet, not everything is straightforward. The majority of shopping facilities are in need of modernization, the planning system is complex and cumbersome, and retailer-trading results are rarely shared openly. Implementing a profitable retail strategy in Germany is therefore

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