- February 1, 2016: Vol. 10, Number 02

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Retail isn’t dead, but evolving

by Iris Schöberl

Amazon UK had its busiest day on record on Black Friday in November 2015, selling more than 7.4 million items, at a rate of around 86 items per second, and surpassing Black Friday 2014, previously the busiest day ever. Nearly 60 percent of customers shopped using a mobile device during Christmas 2014, and this is another record that they are likely to break this season just gone.

Providing 24/7 access to stores, even on weekends and after close of business, online retailing is growing at an astounding rate as shoppers continue to take advantage of the convenience that online shopping provides. This presents a serious challenge to stationary retailers. However, the shopping experience of “touch, test and have” at the point of purchase is still very important to consumers and is only offered in shops. PwC’s annual Total Retail survey in 2015, with more than 19,000 respondents globally, found that, while consumers shop and browse products online, physical stores

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