The population of the United States is becoming increasingly global. Real estate investors and developers should consider using innovative product design and positioning to target new populations and demographics.

While increasing and diverse international capital flows have forever changed the way real estate is financed, many investors and developers still overlook and undervalue the impact of globalization in the United States, and do not consider how to differentiate their product to achieve superior returns. As conventional U.S. market segments are increasingly well served, resulting in compressed yields, considering globalized markets may present opportunities to produce compelling returns with a risk profile consistent with domestic investment.

Investors and developers should view the diversity of the U.S. market as a quality to be capitalized upon, carefully tailoring their strategy and approach to design, marketing, positioning, unit and retail mix, and other