Other - SEPTEMBER 10, 2019

Survey finds more than 70% of Gen Z and millennials fear looming recession

by Released

A new survey conducted by eToro, a global trading platform with 11 million registered users, found that more than two-thirds of U.S. investors fear a recession is looming. Those fearing a recession want to convert part of their stock portfolios to comparatively safer investments or hedge with commodities, real estate, or cryptoassets.

Survey respondents cited the ongoing trade conflict between the United States and China — as well as challenges with Mexico — as the most prevalent geopolitical factors that will impact their portfolios over the next six months.

Guy Hirsch, managing director of eToro U.S., said, “As global markets experience heightened volatility and as geopolitical tensions escalate, investors are seeking stability outside of the traditional stock market. Investors across all demographics are looking to empower themselves financially by diversifying their portfolio with new asset classes and exploring novel forms of ownership.”

While fears extend across age groups and demographics, the survey of 1,000 U.S. online investors found that each generation of Americans has already formed distinct preferences when it comes to sheltering wealth in the event of a recession. Generation X, born between 1965 and 1979, showed a preference for commodities, with 38 percent indicating they would turn to them in the event of a recession. 40 percent of millennials, or those born between 1980 and 1994, declared that they would prefer to invest in cryptoassets. 50 percent of Generation Z respondents — defined as those born in 1995 or later — would opt to invest in real estate.

The investors most concerned about an impending recession expressed an eagerness for new opportunities with high liquidity. 92 percent of this group said they were “very interested” in owning fractions of assets such as famous artworks, landmark buildings, private startups, or other categories of investments.

Among all respondents, local businesses offered a particularly attractive entry into fractional ownership. More than 80 percent of all respondents expressed interest in owning this type of asset. Meanwhile, 82 percent of respondents would like to own a portion of landmark real estate, and 68 percent would purchase shares of music rights. More than half (55 percent) of surveyed investors indicated they would sell a portion of their stock portfolio to fund their investment in fractional ownership of these new types of assets.

Hirsch continued, “We believe that if a recession were to occur, we’d see shrinking stock portfolios and growth in other asset classes like crypto, as well as new fractional ownership models. Historically, these investment opportunities have been limited to high-net-worth and institutional investors, but innovation is unlocking these opportunities for everyday investors and clearly, these results indicate that the demand is there.”

Investors also indicated transferability of assets as a major pain point. More than half of respondents noted that it is difficult to transfer financial assets to another person. Half of millennials said that they would trade more often if it were easier; 61 percent of Generation Z agreed.

Hirsch concluded, “Investors want more freedom, especially in the face of economic headwinds and changing market dynamics. They’re unhappy with the financial status quo. If you grew up in the internet age, you expect more. As wealth is transferred to the next generation, and new technologies like tokenization make financial assets more transferable and accessible, we believe that younger investors will become more engaged.”

Survey respondents believed that increased access and transferability of assets would encourage them to invest more.


eToro commissioned Provoke Insights, an independent market research and strategy firm, to conduct an online survey from July 18 to July 31, 2019, among 1,000 U.S. online investors. The respondents were qualified to complete the survey if they met the following standards:

  • Aged between 20 and 65 years old
  • Self-declared that they trade online and that they currently or plan to invest in stocks, cryptocurrency, or ETFs within the next six months.

The responding sample matched the U.S. Census for geographic diversity and by age (20-65) in order to represent an accurate depiction of the online trading community.


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