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SPONSORED: TA Realty  – Generational trends expected to play a key role in real estate demand
FEBRUARY 3, 2025

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SPONSORED: TA Realty – Generational trends expected to play a key role in real estate demand

by Jennifer Babcock

Aging population is one of the significant demographic shifts that will affect the U.S. economy and drive the long-term performance of real estate investment. A report by TA Realty’s Lisa Strope, vice president, research, and Anne Banks Boyd, associate, research, which was published along with the February issue of Institutional Real Estate Americas, focuses on these generational shifts, particularly the maturing of the millennial and Gen Z generations, and how they will affect real estate.

“As the Millennial and Gen Z generations age during the next two decades, their demographic growth is expected to drive significant tailwinds, enhancing U.S. real estate market performance and creating new investment opportunities,” note the authors.

“Increased wealth and spending among these cohorts should boost space needs for retail, industrial and multifamily properties, while niche sectors such as single-family rentals and self-storage are also poised to benef

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