Sierra Ridge Advisor Group, a California-based investment practice overseeing approximately $2.1 billion in assets under advisement (AUA), has selected Cetera to support its next phase of growth. Led by co-founders James Slaughter and Giancarlo Foti, Sierra Ridge joins Cetera from LPL, bringing approximately 40 affiliated advisers to the Cetera Networks community within Cetera’s Large Enterprise channel.
Sierra Ridge plans to expand nationally, adding to the six offices it currently has in California, Missouri, Oregon and Wisconsin. The firm was built to offer independent-minded advisers a partner that can absorb the operational weight of running a practice — including compliance, staffing, technology and marketing — so advisers can focus on clients and growth. The firm’s support model includes a dedicated transition team, an in-house investment program built and run by its own investment committee, and a client-service staff that handles everything from account paper
