In third quarter 2025, Union Investment and NIQ-GfK’s Global Retail Attractiveness Index (GRAI) confirms the continuing positive trend in European retail markets. The EU-15 region clearly leads the global ranking ahead of North America and the Asia Pacific region. Despite a tight labor market and varying national developments, consumer confidence and retail sentiment continue to rise, consolidating Europe’s position as the world’s most attractive retail market. The EU-15 Retail Index reached a new high of 116.6 points, underscoring the region’s strong performance.
The Global Retail Attractiveness Index (GRAI), which summarizes consumer and retail confidence, unemployment rates and retail sales, shows that Europe remains the most resilient retail region with a score of 116.6 points, significantly outperforming North America (97.5 points) and Asia-Pacific (96.3 points). Despite global challenges such as inflation, labor shortages and fluctuating demand, Europe is managin
