Prudential Advisors, the retail arm of Prudential Financial and LPL Financial Holdings, has launched a strategic relationship to enhance the client and financial adviser experience, expand adviser offerings and accelerate growth opportunities.
Following the transition of Prudential’s retail broker-dealer and registered investment advisory services and operations to LPL Enterprise, an affiliate of LPL Financial Holdings, LPL now supports more than 2,800 Prudential Advisors financial advisers — a number that has grown from approximately 2,600 during the past year — who collectively serve 3.5 million American families.
Prudential and LPL are collaborating on adviser recruiting efforts, leveraging the significant resources and new capabilities of both firms to attract top talent to Prudential Advisors.
“For Prudential Advisors, this relationship significantly enhances our adviser offering by adding LPL’s wealth management platform, financial solutions and
