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Real Estate - MAY 3, 2021

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Proptech to continue to see major investment in 2021

by Loretta Clodfelter

Technology has become increasingly crucial for commercial real estate firms, according to Zain Jaffer, the founder and CEO of Zain Ventures, an investment firm with more than $100 million in assets under management. Jaffer is also a partner at Blue Field Capital, where he works as chairman of growth equity and principal of The Bluefield Strategic Fund. There, he manages the venture capital fund that invests in proptech startups at the Seed and Series A stage.

Jaffer recently spoke with IREI about the latest trends in proptech for commercial real estate.

What are the latest and/or most important trends in commercial real estate proptech?

 Proptech used to be a value-add in the commercial real estate space. Now, it’s a business imperative. Property technology as it relates to the commercial tenant experience has quickly become a post-pandemic expectation. CRE firms that have made

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