Pictet, Accor and Hesperia Group announce a new flagship hotel in Valencia

The Pictet Group alongside Hesperia Group and the Accor Group brand Novotel will open a 307-room hotel in Valencia, Spain.

Novotel is entering Valencia with a new flagship hotel in the Turia Garden, a strategic area of the city between the historic center and the Palacio de Congresos.

The hotel will convert the former Expo Hotel. This 12-story building will be completely renovated. The conversion project will include 370 rooms, a coffee shop and a restaurant, a rooftop terrace, a gym, a breakfast room, and a large meeting and co-working area. It will also have an adjacent parking space. The renovation will be led by the architecture and interior design studio Mönica Fullana and will integrate every detail of Accor’s Midscale brand philosophy, “Your time, Your way.”

The flagship hotel will be the 13th hotel of the brand in the Iberia region, with hotels in other large cities including Madrid, Barcelona, Lisbon, Porto, Seville and Malaga. The new project a