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Parents boost their back-to-school budgets this season
Research - JUNE 28, 2024

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Parents boost their back-to-school budgets this season

by Andrea Zander

Parents plan to spend 21.8 percent more on back-to-school shopping this year, signaling positive implications for retail sales and a successful shopping season, according to JLL’s Back-to-School Survey results.

At the end of May, JLL Retail Research conducted an online survey of more than 1,000 parents of school-age children to learn how and when they intend to shop and spend this back-to-school season. Despite concerns about inflation, parents earning more than $50,000 per year do not plan to cut back on their back-to-school budgets, while parents across all income groups – especially those with higher incomes – intend to allocate a larger share of their budgets to discretionary products rather than school-required items.

“For the second consecutive year, parents are increasing their per-child spending from $390 to $475, despite concerns about inflation,” said Keisha Virtue,

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