Millennials' concerns about indoor air, in particular, positions indoor air quality (IAQ) to be a catalyst that will drive employee engagement, leasing activity and hotel bookings for the foreseeable future, according to a recent survey conducted by Carbon Lighthouse.
An overwhelming majority of millennials say they will feel safer returning to the office (82 percent) and hotels (78 percent) with access to real-time, transparent information on IAQ. In fact, real-time IAQ information would make 68 percent of millennials feel safest even when compared with annual certifications (27 percent) and one-time health and wellness audits (5 percent).
The survey makes it clear that marketing good, healthy and stable indoor air quality is critical to any strategy to invite the masses back indoors. Whether returning full-time or through a hybrid work model, 75 percent of millennials say they would consider the indoor air quality at work. IAQ concerns are prompting never-before-aske
