Mayfair Capital Investment Management rebrands as Swiss Life Asset Managers U.K.

Mayfair Capital Investment Management, the specialist U.K. real estate investment arm of Swiss Life Asset Managers, has rebranded as Swiss Life Asset Managers U.K.

Swiss Life Asset Managers, an established asset manager and major institutional real estate investor in Europe, acquired Mayfair Capital in 2016.

Swiss Life said the introduction of a renowned European investment management brand to the U.K. market will present a strong and coherent proposition to institutional investors and will significantly enhance the firm’s profile and capital-raising ambitions internationally. The rebranding will also enhance corporate efficiencies and streamline business operations between London, Zurich and the wider Continental European business.

Of its £279 billion ($347 billion) in assets, Swiss Life has £99 billion ($123 billion) invested in real estate.

“Six years on from our acquisition of Mayfair Capital, the rebranding to Swiss Life Asset Managers U.K. is