“Survive until ’25” was the real estate industry’s resigned rallying cry through the challenging high-interest-rate years of 2022 through 2024. And with the Federal Reserve’s recent quarter-point cut and indication that more cuts are on the way, investors are starting to feel hopeful of a more meaningful turnaround.
In the coming months, we may see some of the hundreds of billions of dollars’ worth of commercial real estate dry powder get put to work acquiring or financing everything from offices and data centers to industrial outdoor storage parks and single-family rental homes. As communicators, this means we will be sharpening our pencils on public relations and marketing strategies, key messages, press releases, social media content and more — because every deal and acquisition is an opportunity to build or strengthen an investor’s brand.
So many of the stories you read in the pages of IREI and other business and real estate industry publications fo
