Ivanhoé Cambridge has partnered with Montreal-based entertainment and theatrical company Cirque du Soleil to launch shopping center–based family entertainment centers, with the first set to open in September of 2019. The intention of such entertainment centers stand to further drive foot traffic to malls.
The family entertainment center concept will be called CREACTIVE, and it will be located in one of Ivanhoé Cambridge’s shopping centers in the Greater Toronto Area.
Mall locations for CREACTIVE are expected to measure about 24,000 square feet each, according to Cirque du Soleil, and will offer a range of acrobatic, artistic and other Cirque du Soleil–inspired recreational activities such as bungee jumping, aerial parkour, wire and trampolines, mask design, juggling, circus track activities, and dance.
