Italian fashion entrepreneur Renzo Rosso, through his family investment company Red Circle Investments, has acquired a stake in Planet Farms, an Italian company focused on vertical farming.
The company has built the largest ‘vertical farm’ in Europe, and the most advanced in terms of technology and automation, located in Cavenago, near Milan.
"The agri-food sector can offer great opportunities in economic, employment and social terms, also and above all for young people, and represent a fundamental piece for the restart of Italy. I like to invest in projects that reinvent the future and the world of Planet Farms combines quality, nutritional values, and responsible use of resources, and represents a concrete response to the problems that plague today's traditional agriculture, replacing the use of chemistry, used to protect the crop, with technology, in the most sustainable way possible And the product really reminds me of the flavors of the past, those of the farm
