Institutional investors prefer written and shorter reports, according to research published by Coalition Greenwich, which surveyed 173 institutional investors around the world in a 2023 study.
Approximately 79 percent of respondents prefer written content above all else, with more than 90 percent of those favoring reports no longer than five pages. And nearly half of respondents ranked webinars as their No. 2 choice for consuming content (with 17 percent ranking it No. 1).
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