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Investors - SEPTEMBER 20, 2022

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Hybrid travelers helping to drive hotel recovery in Europe

by Marek Handzel

The recovery in hotel bookings across Europe this summer can be partially explained by a growing number of hybrid travelers.

Castleforge Partners has noticed that hybrid travelers — white-collar workers who mix business with leisure — are taking extended weekend stays away from home that allow them to work while vacationing with their families.

Michael Kovacs, a founding partner at Castleforge Partners, says that the real estate investment management firm has seen between a 10 percent and 20 percent increase in the length of stays at its hotel properties when compared with pre-pandemic levels.

"Thursdays and Sundays have picked up in some markets," said Kovacs. "And that's the case because some travelers are working on Thursday and Friday and then spending the weekend at the same hotel, either by themselves or with their family, and then they depart on Monday. Historically, you wouldn't have seen the same Thursday-to-Sunday activity being incorporated as par

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