Hines has launched Hines² (Hines Squared).
The platform will focus on enterprise clients and deliver premium workplace environments in Hines buildings, which will be known as The Square. Hines² is launching immediately at 717 Texas, a 33-story class A office tower in Houston; and The Kearns Building, a 10-story, 167,000-square-foot office building in Salt Lake City.
Industrious, the largest premium flexible workspace provider in the U.S., was selected as an operating partner after a lengthy and intensive vetting process across the co-working industry. Industrious will operate both Hines² spaces with future projects across the Hines portfolio already in the pipeline. Hines is also pursuing opportunities with its other preferred partner, Convene, which will operate sites that include full-service meeting and event management.
Hines collaborated with Fifth Wall, the leading venture capital firm focused on the built environment, including property technology (proptech), to define and evaluate the evolution of the burgeoning flexible workspace landscape in a first-of-its-kind RFP process.
Industrious will operate the initial amenitized, flexible workspace centers known as The Square. The Square is a physical location within Hines² properties where businesses experience all the platform has to offer — whether to gather and take advantage of the co-working and flexible office options, meeting and event services, food and beverage, and collaborative zones — or participate in robust community programming.
Industrious is the largest premium flexible workspace provider in the United States with over 80 locations across more than 40 U.S. cities.
