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Grocery store foot traffic shows optimism for the rest of the year
Research - JUNE 9, 2021

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Grocery store foot traffic shows optimism for the rest of the year

by Andrea Zander

After experiencing an exceptionally successful last quarter of 2020, the first quarter of 2021 presented grocers with several challenges, according to a report by Placer Labs.

Year-over-year visits throughout the quarter were down, perhaps due to fewer days in February, severe inclement weather across key regions, or the comparison to 2020’s pre-COVID stock-up surge.

Yet, this situation shifted at the beginning of the second quarter, reflecting the changes that the grocery space experienced during the outbreak of COVID in March and April of 2020 — a massive flocking to stores at first, followed by a sharp decline in visits. However, year-over-year foot traffic rates in May already provided the sector with plenty of room for optimism for the rest of the year. With better weather, significant growth in the vaccinated population, and a comparison to more stable visitation patterns, year-over-year foot traffic rates in May could mark the turning point for an exten

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