The global entertainment & media (E&M) industry surged ahead last year, strongly outpacing overall global economic growth, according to the findings from PwC's Global Entertainment & Media Outlook 2022-2026, the 23rd annual analysis and forecast of E&M spending by consumers and advertisers across 52 countries and territories.
Following a pandemic-related 2.3 percent decline in 2020, E&M revenue rose a strong 10.4 percent in 2021, from $2.12 trillion to $2.34 trillion.
“Industry press tends to focus on the companies that have dominated the E&M industry,” said Werner Ballhaus, global E&M industry leader, PwC Germany. “But it is the choices that billions of consumers make about where they will invest their time, attention and money that are fueling the industry’s transformation and driving the trends. We are seeing t