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Generational differences drive growth, advancement in medical office market

by Andrea Waitrovich

While the 65-and-older age generation has a huge impact on the growth of the medical office industry, the millennial generation is driving a major shift in the growth and advancement of the industry as well, according to Marcus & Millichap’s Medical Office Outlook report.

The aging U.S. population, combined with emerging differences in the way generations process information, have been significant drivers in the nation’s healthcare industry. As the 65-and-older age segment increases by 20 million individuals over the next 10 years, demand for healthcare services will rise, according to the report.

Technological advances — such as the ability to shop online for doctors, research treatment options, and use web-based diagnostic and health-tracking tools — are allowing the patient to receive the knowledge and information about personal healthcare in the comfort of their own home.

According to the report, urgent/acute care centers, retail clinics

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