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Generation X travelers to lead travel industry’s pandemic recovery in 2021
Research - FEBRUARY 26, 2021

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Generation X travelers to lead travel industry’s pandemic recovery in 2021

by Released

As the U.S. travel industry begins its long recovery from the pandemic-driven disruptions of 2020, Generation X — ages 35 to 54 — will lead the resurgence, according to Omnitrak’s TravelTrak America™, which surveys 9,500 U.S. households every month.

Among the key findings in Omnitrak Compass™, a new report analyzing historic and current monthly travel survey data from TravelTrak America™, are:

Pre-pandemic data for 2018–2019 show “Active Gen X™” travelers — typically in the workforce, engaged in family, community and social activities — tend to spend more per trip and travel in larger groups than baby boomers or millennials (ages 18–34). While baby boomers (born 1946 to mid-1960s) report greater financial stability and remain interested in travel, they remain most concerned about travel safety. Drive vs. Fly: Pre-pandemic, Americans of all age groups opted to drive rather than fly by a factor of five
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