Research - OCTOBER 29, 2020

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Gen Z renters want high-speed internet over gym and parking

by Andrea Zander

Gen Z renters want the highest quality apartments and rental communities that feature the most technologically advanced features, according to a recent survey on about renting preferences. Technology for this generation is valued more than by any previous generation.

About 62 percent of the Gen Z respondents to our survey indicated technology as being extremely or very important in their apartment and community. Twenty-eight percent of them said it was extremely important, more than any other generation, and 34 percent of them said it was very important, again, more than any other generation.

Gen Z respondents also reported that the most important feature to have in their apartment community was “high-speed internet,” which came in higher than all other features, including parking, gym or laundry.

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