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Research - JANUARY 7, 2022

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December rebounds in foot traffic for both indoor and outdoor malls

by Andrea Zander

After a lackluster Black Friday, December did see a “fast and significant” rebound in foot traffic for both indoor and outdoor malls — a sign that customers were hungry to get out and shop, according to Placer.ai’s Mall Index for December 2021.

But “there is still room for more in the recovery,” the index concedes. At outdoor malls, monthly visits breached pre-pandemic levels for the third time in the year, with the other two being July (2.1 percent over 2019) and October (4.4 percent). At indoor malls, though, visits were still down.

However, the index does show that things are looking up, and that we should expect more posi

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