Cushman & Wakefield to market Coca-Cola’s historic Fifth Avenue tower

Cushman & Wakefield has been retained on an exclusive basis to market 711 Fifth Ave., commonly known as the Coca-Cola Building, on behalf of the owner, The Coca-Cola Co.

The property will be brought to market in early 2019.

Coca-Cola acquired 711 Fifth Ave. in 1983 as part of the company’s acquisition of Columbia Pictures. Coca-Cola has determined that it does not need to retain its investment in the building to support its activities in New York, according to the company. Coca-Cola and its bottling partner in the area, Liberty Coca-Cola Beverages, will continue to have a sizable presence in the greater New York metropolitan area.

“711 Fifth Ave. is one of Manhattan’s best-kept secrets, a premier boutique gem with a rich history that dates back to 1927,” said Doug Harmon, chairman, capital markets, Cushman & Wakefield. “We look forward to working with The Coca-Cola Company as we seek a new owner for this world-class offering.”

The 19-floor, mixed-use property is located on the southeast corner of Fifth Ave. and East 55th Street. The building consists of 354,000 square feet and is primarily used for office and retail space.