Centennial launches omni-channel shopping platform for pre-plan mall buys
Centennial has launched Shop Now!, an omni-channel shopping platform created by Adeptmind, for each of its shopping centers nationwide.
Customers will have the option of searching the entire inventory of stores in their local Centennial mall via Centennial’s existing property websites. Shoppers can then decide if they prefer to use the tool to purchase online, request curbside delivery or simply pre-plan their in-person visit.
“COVID-19 changed the way the world shops, but it really only accelerated the kinds of changes that have been needed for some time,” said Steven Levin, Centennial’s CEO. “Retail isn’t about brick-and-mortar versus online shopping; it is about the seamless convergence of these two channels in a way that makes sense for the consumer. At Centennial, that’s what our new Shop Now! program — and our partnership with Adeptmind — will accomplish.”
Centennial’s new Shop Now! ecommerce platform will be rolled out in two phases.