CBRE has released its inaugural European Hotels Destination Index – a deep-dive, data-driven analysis of the top 66 hotel investment markets across Europe. The review scores destinations across a range of key structural market pillars, macroeconomic fundamentals and certain qualitative attributes of appeal.
London tops the Index with a composite score roughly 25 percent higher than any other destination, underpinned by size, demand, and liquidity. Paris follows, supported by visitor volumes and strong revenue per available room (RevPAR) performance. Together, these two capitals define Europe’s most investible hotel markets.
Southern Europe accounts for nearly half of the top 30 destinations, led by Spain, Portugal and Italy. Madrid, Barcelona, Mallorca, Spain, and Lisbon post visitor volumes 20 to 30 percent above the continental average, while Rome, Milan, Venice, and