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Brazil Hospitality Group starts partnership with AccorHotels
Investors - NOVEMBER 22, 2017

Brazil Hospitality Group starts partnership with AccorHotels

by Released

Brazil Hospitality Group (BHG) has created a partnership with AccorHotels, which will manage 17 of BHG’s owned hotels.

AccorHotels also acquired LEBSPE Ltda from BHG, a company that manages The Capital São Paulo Itaim and Grand Plaza São Paulo Jardins hotels, in São Paulo; Soft Inn São Luis, in Maranhão; and Presidente Uberlândia Hotel, in Minas Gerais.

BHG will invest approximately R$ 300 million ($92 million), in the next four years, in the renovation and repositioning of the 17 hotels that will progressively receive the flags of AccorHotels. BHG has also started a total renovation and repositioning of Marina Palace Leblon, in Rio de Janeiro which is not part of the Accor transaction.

“Now when the Brazilian hospitality market is soft, we will carry on a major renovation program in mostly all of our hotels, so that by 2020 BHG will emerge in a recovering market with a markedly superior hotel portfolio in the country,” said Rubens Freitas, chairman of BHG and managing director of GP Investments.

The renovation projects will be designed by renowned architects. BHG will be adding to its real estate portfolio the first MGallery by Sofitel in the luxury category in Brazil, the first Mama Shelter in São Paulo in the lifestyle segment, the first Pullman in Rio de Janeiro, as well as properties branded Grand Mercure, Mercure, Novotel, ibis and ibis Styles.

In parallel to this partnership, BHG continues its expansion in hotel management, with the opening of the Soft Inn Maceió as early as January 2018, which will join the other 16 hotels operating under the Royal Tulip, Golden Tulip, Tulip Inn and Soft Inn.

 

 

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