Ascension Saint Thomas has entered into a strategic agreement with Southwest Value Partners and AEG, joint-venture partners and co-developers of the Nashville Yards entertainment district and music venue, to become a founding partner of the 18-acre Nashville Yards as well as earn the exclusive naming rights for the project’s open plaza and green space, to be known as Ascension Saint Thomas Landing. As part of the multi-year agreement, brokered by AEG Global Partnerships, Ascension Saint Thomas will serve as the development’s official healthcare partner.
As a founding partner, a premium and category-exclusive designation, Ascension Saint Thomas will be prominently featured at Nashville Yards with custom brand integration across the development. This will include year-round exposure within the development’s signage network and messaging within Nashville Yards’ mobile app and digital channels.
The agreement will also expand the health system’s footprint into dow