Apex Fintech Solutions, an innovation launchpad for the global investment ecosystem, has announced the upcoming launch of Apex Alts, a groundbreaking solution designed to democratize access to alternative investments for customers of broker dealers, advisory firms and other wealth management companies.
Apex Alts will provide eligible investors with seamless access to a wide range of alternative asset classes — such as private credit, limited partnerships, private equity, nontraded REITs, bespoke funds and more — all directly through traditional brokerage accounts. With Apex Alts, investors can explore and diversify into alternatives, using a purchasing process similar to trading equities, mutual funds or ETFs.
By embedding alternative investments into the standard brokerage infrastructure, Apex Alts helps firms offer more diversified portfolio options to their investors. Historically, alternative investments have been limited to institutional players or ultra-high-
