From collectibles like art, fine wine, and sports memorabilia to traditional private market investments such as private equity, infrastructure, and timberland, alternative assets have attracted growing attention in recent years. While these investments have historically been limited to institutional investors and the ultra-wealthy, digital platforms are now expanding access and lowering the bar for entry. However, trust and awareness remain significant barriers to broader adoption among retail investors, according to a new survey from Lansons Team Farner, conducted by Opinium.
The survey found one in four Americans are either planning to invest in alternative assets within the next few years or will strongly consider it. In addition, 48 percent of respondents expressed cautious interest, saying they might invest in alternatives in the near future.
“We found that simply explaining the concept of alternatives to those previously unfamiliar with them sparked immediate i
