Accor forms partnership with Global Premium Hotels

Accor has plans to add a further 15 hotels to its network, after inking a deal with Global Premium Hotels Limited (GPHL) to franchise 15 hotels in Singapore, 13 of which were trading under the existing Fragrance Hotel brand and two trading under Parc Sovereign Hotel brand.

“Accor’s strong presence in and understanding of the Singapore market will be complemented by these additional hotels, and with our proven expertise in mid-tier and economy hotel operations, we hope to bring added value to the owners. This deal is a great moment for our group as we are able to increase our Singapore presence significantly overnight with the addition of these 15 hotels/1,621 rooms,” said Michael Issenberg, chairman and CEO Accor Asia Pacific.

It will bring Accor’s network to 30 hotels and 7,625 rooms in Singapore, firmly cementing the group’s leadership position.

GPHL is the owner of one of the largest Singapore-owned hotel chains.

The 15 hotels will undergo as