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78 percent of Americans agree higher menu prices have made dining out more challenging this year
MAY 10, 2024

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78 percent of Americans agree higher menu prices have made dining out more challenging this year

by Released

Approximately 78 percent of Americans agree that higher menu prices have made dining out more challenging during the past year, according to a survey by Givex 2024 Restaurant and Dining Trends Survey , which draws more than 1,000 Americans, offering a detailed look into evolving consumer behaviors as the economic landscape shifts.

“The ongoing economic challenges have understandably altered the way people approach dining out,“ said Mo Chaar, Givex’s chief commercial officer. “Our survey indicates that while price sensitivity has increased, so has the appreciation for value-added services like loyalty programs and promotional offers, which can help restaurants maintain customer engagement during these challenging times.“

According to the survey, 86 percent of Americans cite promotions as a major incentive to dine out, closely followed by coupons and discounts at 81 percent. Additionally, 65 percent of respondents find value in loyalty programs, and nearly half

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