According to Schroders’ Global Investor Study 2020, higher returns, rather than just the positive societal and environmental impacts, are driving Americans’ adoption of investing in sustainable funds, with 55 percent of Americans being more likely to invest in sustainable funds for their more attractive return profile. This study of more than 23,000 people who invest from 32 locations globally, including 2,000 in the United States, also found that only 4 percent cited they will not invest in sustainable funds due to a perception that they would offer inferior returns — this is down from 27 percent in 2018.
“It is exciting to see the sustainable investment conversation move from values, to value-creation,” said Marc Brookman, CEO of Schroders North America. “U.S. investors are increasingly convinced that there is no trade-off between performance and sustainable investing and in fact, many social issues will be a driver of returns, today and in the future.
